• 出版时间： 2010-3-1
• 字　　数： 380000
• 版　　次： 1
• 页　　数： 253
• 印刷时间： 2010-3-1
• 开　　本： 16开
• 印　　次： 1
• 纸　　张： 胶版纸
• I S B N ： 9787302219019
• 包　　装： 平装

内容简介
本书素材以商务材料为主，内容涵盖商务工作所涉及的日常交际、涉外活动和涉外业务等常见场景，以功能用途划分。全书共设有16个单元，内容主要涉及办公、商务旅行、商务接待、商务会谈、商务会议、展览展会、求职面试、公司与产品、商标与专利、商品的询价、报盘、讨价还价、支付、包装与运输、保险、市场营销、销售谈判、签订合约、投诉索赔等方面。
　　本教材可以满足高职高专院校商务英语、国际贸易、国际商务等相关专业的大学生、从事国际商务工作的外经贸从业人员、外事人员以及广大英语爱好者的需要。
目录
Unit 1 Office Work
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 2 Business Travel
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 3 Client Reception
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 4 Companies and Products
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 5 Marketing
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 6 Meetings
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 7 Recruitment
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 8 Trade Fairs
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 9 Enquiries and Offers
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 10 Counter Offers and Orders
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 11 Packing and Shipment
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 12 Payment
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 13 Insurance
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 14 Conclusion of Business
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 15 Trademark, Patent, and Intellectual Property Rights
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
Unit 16 Complaints, Claims and Settlement
　Background Information
　Learning Objectives
　Oral Workshop
　Language Focus
　Extended Activities
　Related Information
　Supplements for Reflections
参考文献